GIRLS` GENERATION

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Girls' Generation  is a nine-member South Korean girl group formed by SM Entertainment in 2007. The nine members are: Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona and Seohyun. They are often referred to as SoShi , or SNSD (mainly outside Korea), the first of which is an abbreviation and the second an acronym of the group's Korean name So Nyuh Shi Dae. 

The members were professionally trained primarily in singing, dancing and languages, while a select few were also trained in acting and modeling. Many of the members had already made appearances in magazine ads, television commercials, and small television appearances. Girls' Generation were initially known as "Super Girls", a fan made name, before their debut.

During their early career, the group were endorsers for several brands such as Elite Uniform, Nexon Bubble Fighter, Samsung and LG. Since 2008 they have been exclusive models for the Goobne Chicken and have filmed several commercials for the brand, recorded jingles for advertising purposes, and modeled for promotional Goobne calendars as well. Goobne Chicken has since become a strong contender in the chicken industry and attribute their success to the group. By mid-2009 the group members were models for over 10 brands and were chosen as one of South Korea's most sought after advertisers in a survey conducted by brand consulting research institute. Several members are solo advertising models such as Seohyun who is a model for Clean and Clear, Taeyeon who models for A-Solution, a cosmetics brand, Sooyoung, Tiffany and Yuri as models for Biotherm or Yoona who models for S-Oil and Innisfree.Alongside Super Junior, they are also exclusive models to the partly SM Entertainment-owned retail brand SPAO.Endorsing clothing brands, online games, food industries,events, electronics, cosmetics and even products reserved for the top celebrities to endorse such as petroleum and credit cards, the group was considered one of the most sought after models in 2009.

The group continued to be active in advertising in 2010, endorsing brands and products including the Nintendo DSi and Domino's Pizza. In late 2010, a gift certificate company began releasing gift certificates each worth 10,000 won which featured Girls´ Generation images on the cards, making them the first celebrities to be featured as such. Popular Korean web portal Daum also began using the group as models while remodeling certain services and search engines in early October 2010, and released Girls' Generation desktop wallpapers and screensavers for promotion, which quickly became popular.

Girls´Generation are thought to be the group with most influence over the consumers because of the positive attention they get from the public for their vocals, looks and fashion sense.

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